In the course Design Studio, I designed and developed a brand identity for a conceptual wellness tea brand. I created a comprehensive identity that included a distinct personality, strong aesthetics, logos, color palettes, typography, merchandise and advertising concepts. This project truly embraced every aspect of the design process, as over an entire semester, I consistently engaged in brainstorming, research, critiques, and further refinement until I reached a final product. The final product showcases a cohesive and visually appealing brand identity that communicates the core values and mission of the brand. Through iterative design and continuous feedback, I honed my skills in graphic design, typography, and branding.