The Main Character Podcast
The Main Character Podcast is an entrepreneurial endeavor founded by my best friend and I, two NYU graduates who, in our final semester seized an unexpected opportunity. NYU’s student-run radio station, WNYU, held an open-call for new podcast pitches. My friend and I submitted our idea, and the rest was history! From that moment, The Main Character Podcast was born and broadcast across the tri-state area. Now, post-graduation, the show is co-produced. Our podcast focuses on the experiences of Black women and women of color, aiming to increase visibility and foster community in a way that’s loving and laugh-inducing. Tune in every Friday at 5 PM EST on Spotify and Apple Podcasts to catch the latest episodes! Check out The Main Character Podcast’s mission statement below.
Branding + Design
Role: Co-Host and Head of Brand Management and Content - I create and oversee all branding assets, graphics, social media, and content creation
The Story
“Our podcast focuses on the experiences of Black women and women of color, aiming to increase visibility and foster community in a way that’s loving and laugh-inducing.”
The Why
Timeline: March 2024 - Present
Skills: Branding + Design, Content Creation, Copywriting, Creative Entrepreneurship, Social Media Marketing
Tools: Adobe Photoshop, Illustrator + Canva
Color Scheme
Logo/Wordmark Iterations
Font Palette
Logo/Wordmark Iterations (cont.)
ITC Grouch is used to project a brand that is classy, nostalgic, vintage and present
The logo is inspired by 20th century fashion illustrations and iconic Black figures like Josephine Baker
Impact + Growth
Organic growth focused on authentic content
Tested and researched methods to generate 130 + plays in 5 months, showcasing consistent audience engagement in growth stages
Produced and edited cross-platform social media content for an episode, generating 2,000+ impressions on Instagram and TikTok and achieving the show's third-highest listenership to date
Continuously grew Spotify following with every episode release, indicating expansion and listener loyalty